Season 2 Episode 10: Leveraging Adversity with Cycling Coach Ric Stern
UK Based Cycling Coach Ric Stern
This episode’s guest is category 1 cycling racer and coach Ric Stern. Ric talks to us about how cycling in some ways saved his life, and has continued to bring meaning to life both through racing and coaching other athletes. We also dive into the value of coaching and Ric shares stories about cycling throughout the UK and Europe.
If you are interested in Ric’s services, he does online coaching and for our listeners he is offering 20% off with the code FITAFT40. Ric and his team can be found at Cycle Coach .
MORE ABOUT RIC:
Ric founded RST in 1998, and has been creating champions ever since. Following the completion of his degree in Sports Science, where he obtained a first class BSc (Hons) degree from the University of Brighton, Ric Saw a need for science based coaching solutions. Richard is a certified Association of British Cycling Coaches Level 3 cycle coach. Richard has authored research work, had articles published in specialist cycling magazines, newspapers, and web articles.
Under his guidance, riders have won the men's elite World Championship, achieved numerous national championship wins, moved from amateur to professional ranks, and have found in Ric a steady hand guiding their journey as elite cyclists. With a solid background in science and a commitment to evidence based methods, Ric delivers successful programs to his clients’ year on year.
In addition he has developed RST into Europe’s leading provider of coaching to cyclists, and now oversees the new direction of RST towards becoming Europe’s leading source of performance expertise for athletes in many sports. Ric continues to race when time allows, and has been competing since 1984. He has competed in a wide spectrum of cycling events from road races, club time trials, national championships, hill climbs, 12 hour TTs, criteriums, and stage races. Richard rode the 1990 Tour de France Route, and in 1991 and 1995 completed an ambition of racing abroad.